Automotive Advertising for Dealerships

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Grow dealership traffic, leads, and sales with a marketing partner built exclusively for automotive.

For more than 30 years, AutoAd has helped dealerships and dealer groups strengthen advertising performance, manage marketing more effectively, and generate measurable results without adding complexity to their team.

AutoAd isn't an agency that learned automotive.  We grew up in automotive.
 

AutoAd works exclusively with dealerships and dealer groups. That gives us a real understanding of how dealerships operate every day, from inventory management and OEM co-op compliance to fixed operations, trade cycles, credit challenges, media negotiations, sales processes, and what it takes to move metal.

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That’s why AutoAd is more than an advertising agency. We’re a dealership growth partner.

Call or Text Mark: 678-232-1131 
mark@autoadinc.com

Real People. Real Experience. Real Results.

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Why AutoAd

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Most agencies understand marketing. AutoAd understands dealerships.

That difference matters. Dealership marketing is not just about running ads. It is about aligning creative, media, compliance, budgets, timing, and messaging with the realities of inventory, incentives, fixed ops, and dealership sales goals.

AutoAd adds decades of dealer-focused experience to every campaign, every budget discussion, and every strategic recommendation. Instead of forcing dealerships into a generic agency process, the work is built around how dealerships actually operate and how dealer groups make marketing decisions.

 

Creative & Production

AutoAd creates compelling video and audio content that helps dealerships stand out across traditional and digital channels. From concept to final delivery, every campaign is developed to be polished, consistent, and ready to perform.

• Video and audio creative for broadcast, cable, streaming, OTT, CTV, radio, and social media

• End-to-end scripting, production, editing, and post-production

• Talent-led and graphic-driven creative aligned with your dealership brand

• On-location, green screen, and drone production capabilities

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Strategy & Performance

AutoAd combines planning, analysis, and oversight to help dealerships get more from every advertising dollar. With a clear view of performance, market conditions, and dealership priorities, your team can make better marketing decisions with confidence.

• Performance reviews and digital strategy planning

• Competitive analysis and market positioning support

• OEM co-op guidance, approvals, submissions, and compliance management

• Monthly advertising budget planning, allocation, and management across all channels to maximize ROI and maintain pacing

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Media Buying & Advertising

AutoAd plans, buys, and optimizes media that drives showroom and service traffic for franchise and independent dealers. The focus is not just on placements, but on using the right channels, audiences, and budget mix to support dealership performance.

• OTT and CTV campaign strategy, audience targeting, and placement to reach in-market shoppers

• Cable, broadcast, radio, and streaming media buying tailored to your primary market area

• Paid social and Facebook boosting to promote offers, events, and inventory highlights

• Monthly budget pacing, allocation, and continual performance optimization across traditional and digital channels

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Digital & Website Management

AutoAd manages the digital tools dealerships rely on every day so their online presence stays current, compliant, and lead-focused. The goal is to keep the digital side of the operation running smoothly without creating more work for the dealership team.

• Ongoing website maintenance, updates, and OEM compliance support

• Google Business Profile management and optimization to improve local search and map visibility

• Enrollment in and publishing from current OEM brand asset libraries and programs

 

Social Media & Content

AutoAd manages dealer social channels so the brand stays active, on-message, and aligned with current offers, events, and inventory priorities. Content is created to support engagement, website traffic, and showroom activity.

• Full social media management, including posts, short-form video, stories, and sliders

• Custom web graphics and promotional or event sliders tailored to your dealership and OEM guidelines

• Creation and launch of social campaigns and on-site pop-ups to support sales events and service offers

 

CRM & Email Marketing

AutoAd helps dealerships get more value from their CRM and email lists through targeted campaigns that support shopper follow-up, service retention, and reputation management. Clear, action-oriented messaging and visible next steps are widely recommended for conversion-focused site copy and campaign structure.

• CRM and e-blast campaign creation, setup, and execution

• Email marketing strategy, segmentation, and deployment for sales and service audiences

• Ongoing monitoring and reporting of invalid or harmful reviews, with recommendations for follow-up and response

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Marketing Ecosystem

AutoAd doesn't just create ads. We help manage the dealership's entire marketing ecosystem, including monthly budget planning, pacing, and allocation, ensuring every channel works together to move more metal.

That includes creative, media buying, digital marketing support, social content, CRM outreach, co-op coordination, and budget oversight, all aligned with dealership goals and priorities.

 

EXPANDED DIGITAL SERVICES

In addition to core programs, AutoAd supports a full suite of advanced digital solutions, either alongside your current digital provider or through trusted partners, to help your dealership capture more in-market shoppers.

 

Search & Visibility

• SEM / PPC to target high-intent shoppers actively searching for vehicles in your market

• SEO to improve organic rankings, traffic, and long-term visibility for sales and service

• Vehicle Listing Ads to feature live inventory directly in search results with real-time pricing and availability

 

Advanced Campaigns & Retargeting

• Performance Max campaigns that blend search, display, video, and retargeting to maximize reach and conversions

• Audience IQ targeting to focus budget on shoppers most likely to convert

• Streaming and OTT advertising to reach in-market buyers on connected TV and streaming platforms with dealership-branded video

 

Social & Engagement

• Paid social campaigns on Facebook and Instagram to drive engagement, website visits, and form leads

• Conquest email marketing to reach competitor audiences and in-market shoppers with data-driven targeting

Traditional + Digital Integration

• Direct mail campaigns built around highly targeted audience data, with matching digital follow-up to increase response and ROI
 

Let’s talk about how AutoAd can help your dealership grow.

Call or Text Mark: 678-232-1131 
mark@autoadinc.com

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30+ Years of Automotive Marketing. Where Old School Experience Meets New School Strategy.